A display device includes one or more sensors to sense activity in a physical region near the display, as well as a permission component, account component, and a data gathering component. The permission component is configured to determine a permission level corresponding to the display device. The account component is configured to determine an account status that is based on the permission level. The data gathering component is configured to gather usage data for the display device based on the permission level. The usage data includes data from the one or more sensors regarding activity in the physical region near the display device. The transmission component is configured to transmit the usage data to a remote server.