Multimedia content, live as well as on-demand, is typically delivered over a network responsive to a request by a user device from a content source and is provided point-to-point. Certain multimedia cache systems are designed to identify popular content and provide such content from locations that are in proximity to the user device, thereby reducing load on the overall network. The system and methods identify user devices capable of receiving content using a multimedia broadcast multicast service (MBMS) and evolved MBMS (eMBMS) delivering popular content by redirecting the content delivery from content caches or the content source to a MBMS/eMBMS thereby reducing overall load of a network.