The invention provides an LED lighting device comprising first and second LED arrangements. Each LED arrangement is positioned on a respective substrate portion so as to form a respective LED module, where each LED arrangement is positioned on its substrate portion so as to be substantially within a single side of a substrate portions surface. The LED modules are arranged such that the first and second LED arrangements are positioned to run alongside one another, such that the positive pole (e.g. the anode) of each LED arrangement is positioned at a same first end and the negative pole (e.g. the cathode) of each LED arrangement is positioned a same second end.