A sampling stand for displaying samples of food products such as in a grocery retail store. A base unit of the sampling stand has a display worktop. A gantry is mounted above the base unit. A projector unit located in the gantry projects a visible image onto the display worktop of the base unit and/or onto a surrounding floor area. A motion sensor is arranged in the gantry and detects motions between the gantry and the base unit, and/or between the gantry and the floor area. A controller is configured to control the visible images projected by the projector dependent upon the motion sensed by the motion sensor.