For analytic-based control of energy consumption, an appliance module receives an appliance identifier of an appliance connected to a power outlet, a selection module selects a power model for the power outlet based on the appliance identifier, the power model designating times that the power outlet is to be powered and times that the power outlet is to be unpowered, a usage module receives energy usage data for a power outlet, a presence module receives user presence data for a locale containing the power outlet, a update module modifies a power model for the power outlet based on the energy usage data and the user presence data, and a power control module selectively provides electrical power to the power outlet according to the power schedule.