An information processing apparatus includes a touching detection unit configured to detect a touching operation and a touch-up operation for the display unit, a time counting unit configured to count a time period of continuous touching on a specific area of the display unit, and a control unit configured, when a touch-up operation from the specific area is detected and a counted time period of continuous touching has not reached a predetermined time period, to execute a function assigned to the specific area while when the touch-up operation from the specific area is detected and the counted time period of continuous touching has reached the predetermined time period, not to execute the function assigned to the specific area in relation only to the detected touch-up operation.