Using predictive analytics of natural disaster in a proactive manner to proactively invoke appropriate action(s) to prepare for an impending disaster, in view of a cost of such action(s), to maintain high availability of a computing environment and/or to facilitate disaster recovery therein. Existing natural disaster prediction model(s) are leveraged to provide input to an assessment of cost/benefit, such that proactive measures can be selected for automatic invocation within the computing environment.