A personalized view of insights into social activity surrounding a content item is provided that may indicate to a user why a given piece of content may be interesting to him/her. A user's activities, as well as the activities of others (e.g., colleagues of the user) may be shown, including such items as a total number of views, comments, followers, and likes associated with the content item. The insights view may be personalized based on the user's relationships with other users in association with the content item. The user may learn through the personalized view who among his/her relationships have commented, edited, shared, or liked the content item, as well as, how many of the user's colleagues have viewed the content item. In addition, through a search function that may be applied to the view content, a user may learn about related content items based on the social insights.