A computer implemented method and apparatus for displaying IPM messages based on an individual's past message interaction. The method comprises displaying an in-product message of a first plurality of in-product messages associated with a first product feature of a plurality of available product features; receiving an input with the displayed in-product message; based on the received input, determining that a threshold is not met; and displaying an in-product message of a second plurality of in-product messages associated with a second product feature of the plurality of available product features when the threshold is not met.