Methods, systems, and apparatus, including computer programs encoded on a computer readable storage medium, for identifying entities based on value. In one aspect, the method may include actions for receiving a query that specifies a location. Additional actions may include identifying candidate entities that are identified as responsive to the query and that are associated with the location, selecting a subset of the candidate entities, and determining a representative value of an attribute that is associated with each candidate entity of the subset of the candidate entities. Other actions may include in response to determining that the current value of the attribute that is associated with the particular candidate entity of the subset deviates more than a threshold amount from the representative value, adjusting a ranking score for the particular candidate entity, and ranking the particular candidate based at least on the ranking score for the particular candidate entity.