A power generation device of the present invention includes: a first magnet member; a second magnet member having its N-pole reversely disposed to an N-pole of the first magnet member; a center yoke capable of horizontally shifting and disposed between the first magnet member and the second magnet member; a coil disposed at the outer circumference of the center yoke; and a drive member horizontally shifting while holding the first magnet member and the second magnet member. The drive member and the center yoke horizontally shift in a first direction. After the horizontal shift of the center yoke in the first direction stops, the drive member further horizontally shifts in the first direction, and the center yoke horizontally shifts in a second direction opposite to the first direction.