A system and method are described for provisioning an IoT device using an association ID code. For example, one embodiment of a method comprises: generating an association between a new Internet of Things (IoT) device identification (ID) code and an association ID code; storing the association in an IoT device database of an IoT service; retrieving the association ID code from the new IoT device; transmitting the association ID code to the IoT service, the IoT service performing a lookup in the IoT device database using the association ID code to determine the device ID code; and provisioning the IoT device to communicate with the IoT service using the device ID code.