Network-based device management is described. In an example, a server may receive, from a device, a request to change from a first, locked state to a second state. The server may access data associated with at least one of the device or an account associated with the device, and may compare the data with one or more predetermined rules. Satisfaction of the one or more predetermined rules may be necessary to effectuate a change from the first, locked state to the second state. The server may determine that the data satisfies the one or more predetermined rules and the server may send, to the device, an instruction to enable the device to change from the first, locked state to the second state. The instruction may direct an application on the device to effectuate a change to the subscriber identity module (SIM) card associated with the device.