Implementations discussed herein are directed to providing interactive advertisements to a viewer of a broadcast or other program service transmission. Interactive advertisements include product offering advertisements that give details regarding sales of specific products or retailers that offering specific products for sale. A user may create a shopping list or other indicator that specifies which product offering advertisements are displayed. Product offering advertisements may be displayed concurrently with content from a program service transmission. Extended product offering advertisement that provide further details regarding a product for sale may be displayed in response to user selections of particular product offering advertisements. Product offering advertisements and/or extended product offering advertisements may be displayed on a front panel screen of a receiver or on a television or other output device used to display program service content.