A user can share Internet assets or content URLs via a second display device with other Internet content service users. Thus, the other users will be able to view the same content on their own internet protocol televisions (IPTV), as first display devices, without the need to search for the content in the content providing service. When the shared content is URLs, the recipient can even preview the content from the URL on the second display device before sending it to the recipient's internet protocol television (IPTV).