Location based provisioning and broadcasting of content utilizing a multimedia broadcast service is presented herein. A system can comprise a service component, a location component, and a content component. The service component can be configured to receive a request for a client service. The location component can be configured to determine, based on the request, a location corresponding to a mobile device. Based on the location, the content component can be configured to provision a broadcast service device to source content corresponding to the client service, and initiate a broadcast transmission of the content to the mobile device, e.g., using a broadcast enabled access point device that is configured to send broadcast data to multiple devices via a point-to-multipoint communication protocol.