There is provided a label preparing device including: a laser cutting section that forms a cutting line, which is an outline of a label piece, on a media by irradiating the media with laser beams; and a print section that applies ink to at least a peripheral part of the label piece after the cutting line is formed. It is preferable that the laser cutting section irradiates the media in an immobile state with laser beams, and the print section applies ink to the media in which the immobile state is maintained.