An aerial advertising display apparatus includes a support base for placing on a support surface, a lift mechanism mounted on the support base and being actuatable to change the elevation of an upper end of the lift mechanism above the support surface, and an attachment mechanism supported by the upper end portion of the lift mechanism. The attachment mechanism includes a rearward component attached to the upper end portion of the lift mechanism and a forward component attached to an advertising display mounting frame. The rearward and forward components are linkable to couple and decouple with and from one another so as to correspondingly attach and detach the advertising display mounting frame to and from the upper end portion of the lift mechanism.