An image forming apparatus includes a transfer unit which includes a belt member having an outer peripheral surface which contacts an image holding member, and a transfer member, and the belt member is wound around both of the image holding member and the transfer member, wherein a toner to be used includes a binder resin containing an amorphous resin and a crystalline resin and has specific physical properties described in the specification, and paraffin wax having a melting temperature of 60° C. to 80° C., and an absolute value of a difference between the melting temperature of the crystalline resin and the melting temperature of the paraffin wax is 10° C. or less.