In this fixing device, a pressing roller includes a pressing roller driving unit, and a heating roller includes a heating roller driving unit. Control is performed such that torque of the heating roller in torque distribution between the pressing roller and the heating roller is greater when a belt load reducing device is activated than when the belt load reducing device is not activated. A fixing device and an image forming apparatus thus can be provided, in which the fixability according to the kind of recording medium is excellent, the durability of the fixing belt is high, and the separability between the fixing belt and the recording medium is excellent.