A database of technical support calls, or queries received for technical support, is used to identify popular topics for an entity such as a company. The topics may be issues related to products provided by the company such as software. Relevant information is collected for each topic from internal sources (such as knowledge bases or other technical publications) and external sources (such as webpages or online forums). The information is used to create topic pages for each topic that are meant to provide information related to the topic, as well as guide users to resources where additional information for the topic can be obtained. The generated topic pages are encoded using a schema that is recognizable by search engines so that the contents of the topics pages can be presented by the search engines directly in a search results page.