A machine may be configured to perform image evaluation of images depicting items for online publishing. For example, the machine performing a user behavior analysis based on data pertaining to interactions by a plurality of users with a plurality of images pertaining to a particular type of item. The machine determines, based on the user behavior analysis, that a presentation type associated with one or more images of the plurality of images corresponds to a user behavior in relation to the one or more images. The machine determines that an item included in a received image is of the particular type of item. The machine generates an output for display in a client device. The output includes a reference to the received image and a recommendation of the presentation type for the item included in the received image, for publication by a web server of a publication system.