Invention Grant
- Patent Title: Advertising venues and optimization
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Application No.: US13049579Application Date: 2011-03-16
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Publication No.: US10176484B2Publication Date: 2019-01-08
- Inventor: Andrew S. Dilling , David M. Himrod , Michiel C. Nolet
- Applicant: Andrew S. Dilling , David M. Himrod , Michiel C. Nolet
- Applicant Address: US NY New York
- Assignee: AppNexus Inc.
- Current Assignee: AppNexus Inc.
- Current Assignee Address: US NY New York
- Agency: Goodwin Procter LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.
Public/Granted literature
- US20110231242A1 ADVERTISING VENUES AND OPTIMIZATION Public/Granted day:2011-09-22
Information query
