An indication is received, from each of multiple content viewing devices used by multiple remote viewers, that each specifies a respective individual video content sub-area of interest within streamed video content viewed by each of the multiple remote viewers. An aggregated video content area of interest is defined that includes a combination of each individually-specified video content sub-area of interest within the streamed video content. Video content outside of the aggregated video content area of interest is designated as a region not of interest (RNOI) within the streamed video content. A transmission rate of image changes of video content within the RNOI is reduced within the streamed video content. Bandwidth consumed to transmit the streamed video content is reduced in relation to the reduced transmission rate of the image changes of the video content within the RNOI.