A viewer's rights to view content is determined instantly, without exposing any data externally, by capturing both a facial image and speech of the viewer. The data, which can be captured each viewing session, is matched to a secure profile which may have other security information assigned to it, such as service login IDs and passwords, or credit card numbers. If both the facial image and voice match respective templates, the viewer is allowed access to, e.g., cloud-based content (such as email) or is allowed to make a purchases within applications via account level access. Banking transactions may similarly be permitted upon face/voice match without the need to input a code. Personalization of content based on profiles recognized automatically during a viewing session is also facilitated.