Methods and devices provide access to a sponsored data service (SDS) from a mobile device. A method may include generating a play media command that includes a remote media address and an SDS identifier, and converting the remote media address into a local media address. The method may further include requesting media from an internal content server via the local media address, where the internal content server resides within the mobile device. The method may include determining if the requested media is stored on the internal content server, obtaining the requested media from the internal content server upon determining that the requested media is stored within the internal content server, and playing the requested media on a mobile media player.