A content reproduction apparatus includes a content reproducer configured to reproduce content, a user identifier configured to identify a specific user, a determiner configured to determine a place to which the specific user belongs, based on information of a distance with respect to a terminal carried by the specific user, and a result of identification performed by the user identifier, and a controller configured to, based on the information of the distance with respect to the terminal, cause the content to be output in the place to which the specific user belongs, and inhibit the content from being output in another place.