A continuous-belt baking system having a pair of upper rollers rotatably mounted in frame and spaced at a first distance, a pair of lower rollers rotatably mounted in frame and spaced at a second distance, a continuous thermally-conductive belt passing over the upper rollers, a continuous thermally conductive belt passing over the lower rollers, and two arrays of radiant heating elements. The radiant arrays include a first group of heating elements above a lower run of the upper belt between said upper rollers and a second opposing group of heating elements below an upper run of the bottom belt between the lower rollers. Each heating element may be separately controlled insofar as its ON/OFF state or in accordance with temperature, to provide more localized baking capabilities.