A fluid dispenser and applicator assembly having a reception body, a fluid applicator surface for coming into contact with a target, such as the skin; and a fluid dispenser having a reservoir, a pump, and a dispenser endpiece that defines an outlet surface and a fluid dispenser orifice. The dispenser is received in the reception body with its dispenser endpiece being received in a housing, its outlet surface forming a portion of the applicator surface, such that the dispenser orifice opens out directly in the applicator surface.