A golf club head comprising a ribbed region on at least one of a heel portion, a toe portion, sole, or crown. The ribbed region comprises a ribbed wall with an interior surface facing an interior of the golf club head, and a ribbed wall exterior facing an exterior of the golf club head. The ribbed region further comprises at least one rib protruding from the ribbed region. The first rib comprises a first rib length measured along a rib centerline of the first rib, a first rib interior section located at the ribbed wall interior surface, and a first rib exterior section located at the ribbed wall exterior surface.