Systems and methods for mapping message contents to virtual physical properties for vibrotactile messaging are disclosed. For example, one disclosed method includes the steps of displaying a first visual representation of a virtual message object having an associated virtual physical parameter at a first device, generating a haptic effect based on the virtual physical parameter at the first device, and sending a message to a second device, the message being configured to display a second visual representation of the virtual message object at the second device and generate the haptic effect based on the virtual physical parameter at the second device.