A method, system, and article of manufacture comprising tabulating, for a plurality of users making recommendations, information including respective user interests and recommendations, storing the tabulated information in a database, responsive to a query from a client machine, the query seeking a recommendation from a user having a particular user interest, filtering the stored tabulated information to determine recommendations from users having the particular user interest, and presenting the recommendations to the client machine. Also included is a community of parents who are registered on one site to find on other sites products that they are curious about or want to give feedback on, and then collect those items and share insights or request guidance from at least some of the individual parents in the community.