An organic light emitting diode (OLED) display includes first pixels, second pixels, and third pixels. The OLED display includes a first column including a plurality of the first pixels alternately arranged with a plurality of the second pixels; and a second column adjacent to the first column and comprising a plurality of the third pixels. One of the first pixels and one of the second pixels in the first column correspond to more than two of the third pixels in the second column. Rendering driving is applied such that high resolution of more than 350 pixels per inch (PPI) may be realized without deterioration of the image quality while the total number of pixels is smaller than in a pentile matrix arrangement.