A display apparatus includes a display layer, an encapsulation layer, and a reflective layer. The display layer is on a substrate and includes a non-emission area adjacent to an emission area. The encapsulation layer is over the display layer. The reflective layer is on the encapsulation layer and includes a first opening corresponding to the emission area and a reflecting area adjacent the first opening and corresponding to the non-emission area. The reflective layer transmits light in a first mode and reflects light in a second mode different from the first mode.