Particular embodiments comprise a method, by one or more computer systems, for accessing a structured document from an external website, wherein the structured document includes markup language containing instructions identifying social network data elements of a social networking system, processing the markup language in the structured document to locate the social network data elements, rendering the structured document based on the markup language, wherein the displayable web page includes one or more of the located social network data elements of the social networking system, and displaying one or more of the located social network data elements of the social networking system proximal to the rendered web page on a display.