The present disclosure provides systems and methods for identifying socially relevant landmarks that can facilitate wayfinding providing a landmark based route map that is easy to read and is dynamically updated by known and new landmarks based on their social relevance. GPS (Global Positioning System) locations help in identifying active zones and social media data associated with users in the zone help to identify candidate landmarks in the active zone that may be registered as new landmarks. Weights may be assigned to the landmarks based on periodicity and temporal factors to make the landmarks socially relevant and hence effective in wayfinding.