An apparatus for an extendable display strip, the apparatus includes a first display panel coupled to a second display panel, where the second display panel is capable of extending and retracting beneath a bottom surface of the first display panel. The apparatus also includes an elastic based coupled to the first display panel and the second display panel, where a first portion of the bottom surface of the first display panel is coupled to the elastic base and a first portion of a bottom surface of the second display panel is coupled to the elastic base, where the extending and the retracting of the second display panel beneath the bottom surface of the first display panel is based on an extending and a retracting of the elastic base.