An automated feedback may be provided while data is entered in an electronic form. Input entered into an input field of a form fillable window provided on a user interface display screen may be detected. A quality measure associated with the input as entered into the form fillable window may be determined. The quality measure is determined based on a quality needed for an analytics process of an application for which the input is being entered. A graphical indication representing the quality measure on the user interface display screen may be presented.