To improve user interaction with a venue, a venue management system is associated with the venue and maintains information associated with users and with vendors associated with the venue. The venue management system receives orders for products or services from users and communicates the received orders to vendors associated with the venue to be fulfilled. The venue management system may group orders having one or more common characteristics received from various users and communicate the group to a vendor to allow the vendor to more efficiently fulfill orders. Further, the venue management system maintains associations between vendors and regions of the venue and may dynamically modify the associations between vendors and regions of a venue to expedite the fulfillment of orders received from various users.