A social customer care platform system is disclosed. The system is integrated with social media and social networks. The system allows customer service agents to identify, prioritize, match and triage customer support requests that may arise through a social network and may be serviced using a social network. High volume customer interactions are managed and tracked and Internet social network posts relevant to a business's products or services are monitored along with the ability to capture, monitor, filter, make sense of and respond to, in near real-time, tens of thousands of social interactions. The system includes role specific user-interface and functionality for social customer service and support environments, automated prioritization and matching for increased agent productivity, and an automated enterprise workflow to align social media support with existing business processes.