A process for adaptive output of a warning message in a vehicle with at least one output unit. A driver-assistance system of the vehicle generates a warning signal for output of the warning message and transmits this signal to a control unit. At least one capture unit captures data about the direction of attention of the driver of the vehicle and transmits the captured data to the control unit. The control unit generates, as a function of the captured data about the direction of attention of the driver, an output signal for output the warning message by the at least one output unit. Also disclosed is a system for executing the process and a vehicle having the disclosed system.