A lighted dryer assembly for a vehicle wash system including a housing portion, having a head portion, a body portion, and an outlet portion. The head portion includes an air inlet portion for drawing air into the head portion and an outlet for passing the air to the body portion. The outlet portion has a plurality of exit nozzles that are configured to emit high velocity air therefrom for removing water from an exterior surface of a vehicle while disposed in a vehicle treatment area. The body portion includes an upper portion where air is received from the head portion and a lower portion disposed remote from the upper portion. A light source is disposed within the housing portion and configured to emit light that can be seen by a vehicle disposed in the vehicle treatment area.