Some demonstrative embodiments include apparatuses, devices, systems and methods of one-sided location measurement. For example, an apparatus may include circuitry and logic configured to cause a wireless station to transmit an announcement element to announce a Non-Data Packet (NDP) sounding transmission including a plurality of sounding preambles, the announcement element including at least a measurement type field to indicate a type of a one-sided location measurement, and one or more configuration fields including configuration information to configure the one-sided location measurement based on the NDP sounding transmission; and to transmit the NDP sounding transmission subsequent to the announcement element.