An image forming apparatus comprises a transfer section, a fixing section, and a controller. The transfer section includes a transfer rotating body for conveying a sheet at a first linear velocity, and transfers a toner image onto the sheet. The fixing section forms a nip sandwiching the sheet with a first rotating body and a second rotating body, and a heating section for heating the sheet onto which the toner image is transferred. The controller executes a sheet acceleration and deceleration control for setting a linear velocity of the first rotating body to a second linear velocity from the first linear velocity before the tip of the sheet reaches the nip, and decelerating the linear velocity of the first rotating body from the second linear velocity to the first linear velocity at the time the tip of the sheet reaches a predetermined range in a sheet conveyance path.