A mobile computing device that is configured to: display an icon for a native application via an application launcher, the icon comprises a first image, the application launcher being configured to launch the native application into a first state upon receiving a user selection of the first image; receive a data object that includes information regarding a second state of the native application, the information comprises: an access mechanism that provides access to the second state; and a second image that corresponds with the second state; display the second image in association with the icon, the second image being displayed in conjunction with the first image; launch the native application into the first state in response to the user selection corresponding with the first image; and launch the native application into the second state in response to the user selection corresponding with the second image.