An information provision system includes: a vehicular mobile terminal; and a server that accesses a registration database and provides a content to the vehicular mobile terminal. The registration database registers a position-interrelated content provision web page that: specifies the content to be provided according to an input condition; and defines a position-interrelated content to be provided when the vehicular mobile terminal satisfies a trigger condition. The system further includes: a position-interrelated content search device that searches for the position-interrelated content corresponding to a same trigger condition as a moving state of the vehicular mobile terminal when the vehicular mobile terminal accesses the position-interrelated content provision web page and the position-interrelated content provision web page defines the position-interrelated content for the vehicular mobile terminal; and an information provision device that provides a user of the vehicular mobile terminal with a searched position-interrelated content when the trigger condition is satisfied.