Method, apparatus, and system for providing an item image to a client for display in a contextual environment are described. In some embodiments, the user may select an item for display in the contextual environment, and the user may position a camera coupled to a processing system to capture the contextual environment. A placeholder may be generated and associated with an item selected by a user. In an embodiment, the generated placeholder may be placed in a location within the contextual environment, and the user's processing system may send a visual data stream of the camera-captured environment to a server. In an embodiment, the user's processing device may receive a modified data stream including an image of the item, and the user's processing device may display the item image in the same location as the placeholder.