System and method for automatic computer aided optical recognition of toys, for example, construction toy elements, recognition of those elements on digital images and associating the elements with existing information is presented. The method and system may recognize toy elements of various sizes invariant of toy element distance from the image acquiring device for example camera, invariant of rotation of the toy element, invariant of angle of the camera, invariant of background, invariant of illumination and without the need of predefined region where a toy element should be placed. The system and method may detect more than one toy element on the image and identify them. The system is configured to learn to recognize and detect any number of various toy elements by training a deep convolutional neural network.