An electroluminescent lighting system includes an electroluminescent encapsulated and protected inside a solid wall mounting channel. The mounting channel is typically plastic. The mounting channel may itself be printed on its outside display surface, or it may protect a printed surface inside its channel. The mounting channel is sealed on one end by a sealing cap and on its opposite end by an electrical connector that powers the EL lamp inside the channel. This sealed system offers a durable shield for the EL lamp that is mounted inside the channel.