Systems and methods for implementing retail processes based on machine-readable images and user gestures are disclosed. According to an aspect, a method includes capturing one or more images including a machine-readable image and a user gesture. The method also includes identifying the machine-readable image as being associated with a product. Further, the method includes determining whether the user gesture interacts with the machine-readable image in accordance with a predetermined gesture. The method also includes implementing a predetermined retail process in association with the product in response to determining that the user gesture interacts with the machine-readable image in accordance with the predetermined gesture.